Reputation management
Google builds your knowledge panel. We manage it.
A Google knowledge panel is the information card Google shows beside search results for a person or company. helm manages that panel: claiming and verifying it, correcting wrong facts and images, and strengthening the public sources Google builds it from.
The card Google builds about you.
You do not write your knowledge panel. Google assembles it automatically from sources it trusts: your official site, established references, news coverage, public databases. When that source layer is thin, stale, or tangled with a namesake, the card picks up the defects: an old title, a defunct company fact, a photo of the wrong person. And whatever it says sits beside searches for your name, presented in Google's own voice.
That placement is the point. The panel is often the first thing a searcher reads and the last thing they question, because Google published it. It also feeds other surfaces that summarize you, so an error rarely stays in one place. Unlike a review, there is no reply box. The only durable fix is the record underneath: correct what the panel draws from, and the panel has every reason to follow.
Panel problems we take on.
Wrong facts on the panel
An old job title, a company you left, a misattributed role, a date that was never right. We trace each wrong fact to the source feeding it and work to correct both, so a fix can hold instead of reverting.
The wrong image
Google chooses panel photos from public sources, so the image beside your name can be a dated headshot, a photo you never approved, or another person entirely. We work to anchor the right image to the record.
Blended with a namesake
Share a name with another person or company and Google can blend the two: their photo, their controversy, their facts on your card. Untangling it means making your entity unmistakably distinct everywhere Google reads.
An unclaimed panel
Until the panel is claimed and verified, you have no recognized standing to speak for it. We handle the claim and verification so corrections come from the entity itself, not an anonymous suggestion.
No panel at all
Sometimes Google has not formed a confident picture of you: the record is thin, scattered, or contradictory. We build the coherent, well-sourced entity record a panel is drawn from. Whether one appears stays Google's call.
A description that misframes you
The summary line under your name is usually drawn from a third-party source. When that source is outdated or simply wrong, the panel repeats it. The correction starts where the sentence lives, then moves to the panel.
How we work on a knowledge panel.
Claiming and verifying the panel
Google lets a person or company, or an authorized representative, claim their panel and get verified. We prepare what Google asks for (the claim itself, proof of identity or authority, the supporting accounts) and manage the process through. Once verified, you have a recognized channel to propose changes as the entity rather than as an anonymous passer-by.
Corrections backed by evidence
Wrong facts, images, and links are challenged through Google's feedback and suggest-an-edit paths, and every submission is paired with a public source that corroborates the change. Google checks suggestions against what the open web says, so unsupported corrections tend to bounce and corroborated ones tend to hold. Where the supporting source does not exist yet, we build it first.
Shaping the source layer
We bring the pages Google leans on into agreement: an official site marked up so machines can read exactly who you are, reference profiles that match it, and accurate coverage that corroborates the rest. When those pages agree, Google is left with one story to tell. When they conflict, Google picks for you.
Untangling mistaken identity
When Google blends you with a same-named person or company, we work the two records apart. That means making yours distinct and consistent everywhere Google reads, flagging the conflation through the panel's feedback channels, and anchoring the right facts and the right image to the right entity until the bleed stops.
When there is no panel yet
Google forms a panel when it is confident an entity is distinct and well enough documented to summarize. No one can force that. What can be done is everything short of it: a clean, consistent, well-sourced public record. If Google does decide to draw the card, it draws it correctly, from material you shaped.
What is realistic
Google holds the pen.
The panel is Google's product, and Google's systems make the final call on every line of it. A verified claim and corrections backed by clear public evidence put you in the strongest position available, but that position is a request, not an instruction: no one can honestly guarantee a particular edit or image, and no one can make Google draw a panel it has not decided to draw.
When a direct correction will not move, the work shifts to the layer underneath: fixing the source that feeds the error, building corroboration where none exists, and keeping the record coherent so the panel has nothing stale to fall back on. Where the page behind the error violates its host platform's rules or the law, we pursue takedown there, and if the matter ever needs legal force, the evidence file we build is what counsel works from.
Traced, corrected, held.
Trace the sources
We pull up the panel as searchers see it, check whether it is claimed, and trace each wrong fact, image, or blended detail to the source feeding it. Before anything is committed, you know which corrections have evidence behind them and which do not.
Claim and correct
We verify the panel where it is unclaimed, then file evidence-backed corrections through Google's own channels. In parallel, we bring the underlying sources into agreement (official site, reference profiles, the pages the panel draws from) so each fix has something to stand on.
Hold the record
Panels refresh as Google's record updates, which means a fixed panel can drift back if a stale source resurfaces. We keep watch on the card and the sources behind it, catch regressions early, and keep the record consistent so nothing is left to drag the panel back.
Straight answers on knowledge panels.
How do I correct wrong information on my Google knowledge panel?
Claim the panel first: Google's verification process gives your corrections the standing of the entity itself. Then challenge each wrong item through the feedback option on the panel, citing a public page that shows the correct fact. Google reviews suggestions against what it can verify elsewhere on the web, so a correction with no public support behind it rarely sticks. And if the wrong fact traces back to a site Google trusts, start there; corrections rarely outlast their source.
Can you guarantee changes to a Google knowledge panel?
No, and no one honestly can. Google's systems decide what a panel shows and whether one exists at all. What an engagement can do is put you in the strongest realistic position: a verified claim, corrections backed by public evidence, and a source layer that agrees with itself. We say plainly, before work begins, when something is not realistically achievable.
Why does my knowledge panel show the wrong photo or someone else's information?
Google pulls panel images and facts from pages it has linked to your entity. A photo mislabeled on a third-party site can land on your card that way; so can a namesake with a louder public record. Verification helps: once the panel is claimed, you can propose a preferred image and flag details that belong to someone else. The lasting cure is making the two records impossible to confuse, which is slower work, and it is what keeps the mix-up from coming back.
What does claiming a Google knowledge panel actually get me?
Standing. Google weighs feedback from a verified entity differently from a stranger's suggestion, and a claimed panel lets you authorize representatives, us included, to manage corrections on your behalf. It does not hand you an edit button; Google still reviews every suggestion against sources. But it is the difference between speaking for yourself and hoping a stranger's feedback form gets read.
How long does it take to fix a knowledge panel?
It depends on the route. Verification moves at Google's pace, not anyone else's. A direct correction backed by clean public evidence tends to move faster than one that first requires changing a source outside Google, because that source has to update before the panel will. Anyone quoting a fixed turnaround is guessing. The realistic range for your specific items gets set at the first conversation, and progress is reported as each correction lands.
Where does Google get the information in a knowledge panel?
From its wider record of you as an entity: your official site, established references and databases, news coverage, and other public sources it has learned to trust. Google holds that record in its Knowledge Graph and redraws the panel as the record changes, not on a schedule anyone controls. That is why durable panel management is really source management.
Take the helm
Make the card match the facts.
Tell us what the card gets wrong. We will check it against the sources, privately, and tell you what can be corrected and what cannot. You owe nothing for the answer.